Quality in Translation
How do you define the concept of quality in translation? The word ‘quality’ is used by everyone in the world of translation, all clients want it, and all translation suppliers offer it. And yet translation buyers are sometimes disappointed with what they get from suppliers, a clear indication that ‘quality’ means different things to different people.
The problem for buyers is that it’s difficult to know whether the supplier was not good enough, or whether they didn’t do a good enough job of clearly outlining their expectations.
This is an example of how we define the different levels of quality we offer. The example is a short paragraph of text translated from Spanish into English.
Original text:
La Asociación de Marketing de España participará en OMEXPO 2015, una Feria-Congreso acerca del marketing digital y publicidad online que se celebra en Feria de Madrid y que pretende reunir a más de 240 empresas participantes en sus más de 11.000m2 de exposición. 2014 ha sido el cambio de tendencia en cuanto a la inversión en Marketing en España se refiere, según el estudio AMES (Análisis de la Inversión en Marketing en España), publicado por la misma asociación y presentado en Madrid por María Corona, coordinadora del grupo de trabajo. Según este estudio, la inversión en Marketinfg fue de 27.051 millones de euros, un cinco por ciento más que en 2013 y que supone un 2,6% del PIB.
BASIC TRANSLATION (Machine Translation)
Spanish Marketing Association OMEXPO 2015 participates in a Fair and Congress about digital marketing and online publicity held at Fair of Madrid and aims to bring together more than 240 companies involved in more than 11,000m2 of exhibition. 2014 has been a turnaround in terms of investment in marketing in Spain is concerned, according to the Ames study (Investment Analysis in Marketing in Spain), published by the same association and presented in Madrid by Maria Crown, coordinator of the group of work. According to this study, investment in Marketinfg was 27.051 million euros, five percent more than in 2013 and representing 2.6% of GDP.
BASIC PLUS TRANSLATION (Machine Translation + Human Post-Editor)
The Marketing Association of Spain will participate in OMEXPO 2015, a Fair and Congress about digital marketing and online advertising that will be held at Feria de Madrid and aims to bring together more than 240 companies involved in more than 11,000m2 of exhibition space. 2014 has been a turnaround in terms of investment in marketing in Spain, according to the AMES study (Analysis of Marketing Investment in Spain), published by the same association and presented in Madrid by María Corona, coordinator of the group of work. According to this study, investment in Marketing was 27,051 million euros, five percent more than in 2013 and representing 2.6% of GDP.
CLASSIC/BUSINESS TRANSLATION (Human Translator)
The Marketing Association of Spain will be participating in OMExpo 2015, a Trade Fair and Conference on digital marketing and online advertising that will be held at Feria de Madrid and aims to bring together more than 240 collaborating companies in more than 11,000 m2 of exhibition space. The year 2014 has marked a turnaround in terms of investment in marketing in Spain, according to the AMES study (Investment in Marketing in Spain), published by the same association and presented in Madrid by María Corona, coordinator of the working group. According to the study, investment in Marketing was 27.051 billion euros, 5% more than in 2013 and representing 2.6% of GDP.
FOR PUBLICATION TRANSLATION (Human Translator + 2nd Reviewer)
The Marketing Association of Spain (MKT) will be taking part in OMExpo 2015, a trade fair and conference on digital marketing and online advertising. The event, which will be held at Feria de Madrid, aims to bring together more than 240 participating companies in more than 11,000 m2 of exhibition space. The year 2014 has marked a tendency shift in terms of marketing investment in Spain, as stated in the AMES study (Investment in Marketing in Spain), published by the MKT and presented in Madrid by María Corona, convenor of the working group. According to the study, investments in marketing amounted to €27.05 billion, 5% more than in 2013 and equivalent to 2.6% of Spanish GDP.
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