In an increasingly globalised world, communicating your message to local markets is more important than ever. The quality of your translated content — whether in your webpage, marketing collateral or legal documentation — is paramount. It speaks volumes for your own commitment to quality, and respect for local cultures. Sloppy, unclear or inaccurate communication will undermine your business. Where to find decent editing and copywriting services?
How can QuickSilver Translate help?
QuickSilver Translate helps companies create or adapt their sales materials and websites to different linguistic areas. And we do this for all needs (marketing, technical, journalistic, etc.). We take care of translating, reviewing or writing any type of document, using our pool of highly qualified professional linguists.
Common pitfalls in translation
An all-too-common translation pitfall is to slip into what we call ‘translationese’. In the case of technical translation, accuracy is of course the most important factor. However, for marketing collateral it is fundamentally important to produce a text which has style, the appropriate tone, and reads as if it were written by a native speaker.
‘Translationese’ is when you sacrifice this clarity in order to reproduce the meaning of the original. Unfortunately, the result is often something which is grammatically correct, but not phrased in a way that a native speaker would use.
An example of ‘translationese’
One small example illustrates this principle. In conversation, a native of the USA would always say that something cost ‘one-fifty’, but never that it cost ‘one-dollar-fifty-cents’. Now, the second option is perfectly correct, it is just totally unidiomatic. This is the sort of ‘mistake’ which an inadequate or inexperienced (or non-native) translator won’t notice, but any native speaker will recognise as classic translationese!
Editing and copywriting: In conclusion
We make every effort to understand and respond to our clients’ preferences, objectives and needs. QuickSilver’s editing and copywriting services will help you to showcase your professional services and products to new international markets. We also have experience in working with different Content Management Systems (CMS).
We also offer a more advanced and detail-oriented editing service, tailored for academia.