Multilingual Lead Generation tools
Lead Generation tools help you to identify website visitors who may be interested in your products or services. By using engaging CTAs (calls-to-action) or incentives, you can offer chatbot services, motivate conversions with pop ups and landing pages, and encourage visitors to sign-up for newsletters.
Following that initial contact many companies use email marketing platforms to reach targeted leads with relevant and useful information. You can create targeted campaigns to:
- Welcome new clients
- Send customer satisfaction surveys
- Introduce upcoming product launches or sales
- Highlight special offers
- Re-market to customers who you haven’t heard from in a while
Multilingual Lead Generation tools can facilitate the process of communicating with customers in their preferred language. Using multilingual marketing services can help you to increase sales beyond your local demographic, expand your audience, and boost your business’s international brand profile.
However, when creating multilingual campaigns you need to ensure that CTAs and pop ups are formatted to appear in the visitors’ preferred language. Furthermore, for targeted mail campaigns, it is important that when submitting their details (sign-ups) new contacts are added to the appropriate list for their language preference.
Lead Generation for International Marketing
By communicating with potential customers in their preferred language you have a far better chance of converting them into long term clients. A survey by CSA research found that 75% of respondents said that they are more likely to purchase the same brand again if customer care is in their language. Language localisation helps to build trust in your brand and encourages visitors to return to your website.
If you are using WordPress and powering your multilingual site with WPML (which we recommend) then many of these platforms can be integrated with WPML to better achieve these outcomes.
Here are a few platforms which offer multilingual services to help you expand your marketing to reach a global audience.
Hubspot
Hubspot is one of the most highest ranked Customer Relationship Management (CRM) tools on the market — enabling you to manage marketing, sales and customer data from a single platform. You can send targeted campaigns and collect and store contacts, which are organised into pre-defined lists. Using their free WordPress plugin, you can:
- Add forms and live chat directly to your site
- Collect and store language preferences
- Send newsletters to contacts based on language preferences
- Automate emails and conduct A/B tests
- Track engagement with your WordPress site
eCommerce
Hubspot also offer a free plugin that will connect your multilingual eCommerce site with their platform, enabling you to track carts and currency preferences, and segment contacts to send targeted campaigns.
Bloom
Bloom is a premium plugin, designed specifically for WordPress. It is used to create pop ups and opt-in forms to help capture new leads. They offer:
- A variety of templates which are both easy to use and highly adaptable.
- The option to target specific pages where you want pop ups to appear
- Tools to track overall performance and conversions
The Bloom plugin can be connected to other CRM platforms like Mailchimp, Hubspot and more.
OptinMonster
This is pop up builder plugin which allows you to create CTAs, using a library of over 400 templates. It offers a variety of pop up styles and you can choose where and when pop ups appear. OptinMonster can also be integrated with many email marketing platforms.
Newsletter
Newsletter is a streamlined email marketing platform that enables you to send emails directly from the WordPress admin. It’s a free plugin that is quick and easy to use, and requires no additional email marketing tools. You can:
- Add multilingual signup forms to your site using widgets
- Segment users according to the site language preference
- Create newsletters and send unlimited mails to unlimited subscribers.
Mailchimp for WordPress
Mailchimp is already one of the leading email marketing tools on the market. If you already have an account to can connect your WordPress account to Mailchimp using the MC4WP: Mailchimp for WordPress plugin. The plugin allows you to:
- Add customised CTAs and widgets that can be displayed in posts, headers and footers
- Place newsletter opt-in forms within your site — for example, at check out or in contact forms
- Translate your signup forms using WPML’s Mailchimp Multilingual glue plugin
QuickSilver Translate’s website localisation services
When you are taking your business to a new market, especially a new country, there will be challenges. This may involve some investment, but don’t make it an area where you cut costs! Adapting your product, service, or content to a particular market, will make entering the new market easier. This, in turn, results in greater customer satisfaction, and higher revenues.
We have partnered with WPML to offer a seamless, integrated translation service for WordPress websites, via their Multilingual Plugin. For more details see: WPML Plugin explained.
Contact us for further information on localised, multilingual websites and website integration. We offer a variety of options from a complete management service, to building you a bespoke API which connects your CMS (Content Management System) with your translation service, to provide seamless data flow between your webmaster and your live translated sites.
